Chapter 1 : 79 Actions That Leads To Good Result In your Business
This guide has a lot of content with so many important pieces of information, so it might take a lot of time to read through. However, it’s worth reading.
What you will learn in this guide:
Chapter One – Product Market Fit Hacks
#1 - How To Validate Your Idea in Less Than an Hour
#2 How To Add a Video Background to any UnBounce Landing Page
#3 - How To Create a Metrics Dashboard That Keeps You On Top of Your KPIs
#4 - How To Benchmark Your Cost Per Acquisition Target
#5 -How To Ensure Your Product Solves Real Customer Problems
#6 - How To Determine Your Optimal Product Pricing with Psychology
#7 – How To Conduct Simple A/B Tests on Your Landing Page
#8 - How To Find the Perfect Name for Your Product or Service
#9 - How To Use Google Ads to Test Demand for Your Product
#10 How to Watch Customers Interact with Your Website
#11 - How to Use Survey Monkey to Collect Customer Feedback
#12 - How to Use Qualaroo to Collect Instant Feedback
#13 - How to Collect Data About Customer Activity on Your Site so you Can Make a Better product
#14 - How to Hack the Best Keyword Research for SEM and SEO
#15 - How to Create a Form-Based Website
#16 - How to Automate Lead Scoring to Funnel Leads to Specific Landing Pages
#17 - How to Get The Advice You Need Without a Huge Network
#18 - How to Start a Blog in Under 5-Minutes
#19 - How to Start Building Your Email List
#20 - How to Hack a Marketing Plan for Your Business Launch
When you decide to start a business, it can be incredibly
intimidating to learn how to market your company effectively. With so many changing trends and advice on the market, it can get
somewhat confusing to know which steps to take first. Within this guide, you’ll find 79 actionable things that you can do that will lead to tremendous results in your Internet business, from ensuring
your product fits the market, to transitioning for growth, to how to
scale your business for substantial growth.
Chapter One – Product Market Fit Hacks
Before you can get started making money with your Internet
Business, you need to make sure that your business idea is a valid one and that you’re selling something your customer wants.
This first section will show you some proven methods for quickly
and cheaply ensuring that what you’re planning on selling is
something that your customers actually want. Once you have
proof that your product will fit the market, then you can move onto
the steps you need to take to acquire customers and grow your
business.
#1 - Validate Your Idea in Less Than an Hour
It can be incredibly easy to imagine that your latest idea will
become an overnight success, but without validation, you could
end up wasting your time and money. You can use Unbounce.com or LeadPages to quickly setup a landing page so
you can fuss less about the technical aspects of setting up a
landing page and focus more on validating your idea.
#2 – Add a Video Background to any Unbounce Landing Page.
These days, landing pages that have video backgrounds are
extremely popular. You can learn how to add a video background
to your landing page to compete with the big boys. Adding a video
background to your landing page will not only make your site look
more professional, but you will still be able to maintain a lean
start-up launch. You can find detailed instructions on how to do
this here: https://documentation.unbounce.com/hc/en-us/articles/203660914-Adding-Video
#3 - Create a Metrics Dashboard That Keeps You On Top of Your KPIs
You can’t manage what you don’t measure, but measuring is only
half the battle. You also need relevance. These days, data is
incredibly fashionable, and like most things stylish, data quickly
becoming a real head turner for businesses and marketers. This
is because there are mounds of data available online for free.
To make the most of this open data, prioritize the three or four
KPIs that are most important to your company. Rather than
getting intimidated by attempting to track dozens of metrics, all
you need to do is focus on the most important ones for your
business and follow them obsessively. You can create a
customized KPI dashboard using Cyfe and keep your
entire team on the same page.
#4 - Benchmark Your Cost Per Acquisition Target
If you’ve ever spent time raising venture capital financing or
studying SaaS marketing, then you’ve probably already heard of
Cost Per Acquisition, CPA, which is the amount of money that you
spend to acquire a new customer. You can quickly learn how to
calculate your target CPA and never again pay $50 to obtain a
customer who’s only worth $20. For businesses that are looking
to grow, the CPA is the lifeblood of your company because you
should always be aiming to acquire new customers in the most
efficient way possible. When you track your CPA, you can ensure
that your company is focusing on the marketing channels that will
generate profitable customers.
#5 - Ensure Your Product Solves Real Customer Problems
You don’t want to spend your time and money developing a
product that no one ones, which is why you need to take the time
to make sure that your product solves a real customer problem.
To help ensure that your product or service is addressing a
genuine customer need, you can use Alex Osterwalder’s Value
Proposition Canvas tool to map out your company’s business
model and test it against other alternative models.
#6 - Determine Your Optimal Product Pricing with Psychology
Our minds can easily be tricked into choosing options that might
not necessarily be in our best interests. Sometimes these choices
may even be damaging to maximizing utility for us as consumers. For example, the concept of value is a relative term and, logically, it has no absolute worth. It’s a proven fact that a "fair" price can differ for the same service or product depending on the context and circumstances. As a business owner, you need to use this psychological loophole to maximize the perceived value of your products. You can use what is called the decoy effect. When done
right it can increase sales.
#7 – Conduct Simple A/B Tests on Your Landing Page
If you want enormous results for your internet business, then you
have to conduct A/B testing because it has the potential to uncover valuable customer feedback. Performing just one A/B
test a week will result in around 50 tests in a year, which could
provide you with 12-15 significant improvements for your
business. As a non-technical marketer, you’re probably thrilled
that you were able to get one website launched, let alone testing
multiple versions.
Defining an experiment by identifying a website variable and
creating multiple version of your website to test that variable will
give you insight into which one will perform better. Splitting your traffic between the two versions, allows you to gauge the
response and switch to the version that performs better.
#8 - Find the Perfect Name for Your Product or Service
If you’re like most entrepreneurs, you’ve probably shopped
around for a branding agency and been stuck with several
thousand dollars' worth of sticker shock. Rather than spending
your hard earned money on a service that will provide you with
too many ideas, why not do it yourself. It can be difficult to come
up with a great name for your product or service, but with
crowdsourcing, you can harness the power of the crowd to get a
cost efficient result. A great resource for this is NamingFoce.com. For $250 they’ll provide you with upwards of 1,000 name ideas that you can choose.
#9 - Use Google Ads to Test Demand for Your Product
In the hugely successful book, “The Four Hour Workweek," Tim
Ferris describes how you can leverage a small spend on Google
Ads to find out if anyone wants your product before you spend
time and money launching it. Using Google Ads will also generate some great data on keyword performance, advertising concepts, and geography that you’ll find invaluable.
This is what is known as "micro-testing" which is the process of executing small, inexpensive tests, prior to your launch, to see if customers respond to your offer. In the days before the Internet, entrepreneurs would use small display ads or classified ads in a targeted magazine. Today, Google lets you target customers at the point of search, which makes it a much easier and better targeted strategy.
#10 – How to Watch Customers Interact with Your
Website
Seeing how users are interacting with your website can be extremely beneficial for your business. The company,
UserTesting.com , provides businesses with the ability to gain videos of targeted users interacting with your website. The company has you set up tasks for the users, ask them questions, and get their feedback. Then within minutes, you can watch the videos of them doing this and provide you with immediate feedback. The users get paid to interact with your
website. While testing, audiences aren’t engaged website users,
their feedback can be beneficial.
Are you a quick learner through video courses, an experienced Internet Marketer, or someone new to the world of internet marketing seeking valuable insights? This guide offers comprehensive content.
With this video course you will learn the basics of internet marketing even if you have no prior experience.
Also you will learn:
#. How to turn any idea or concept into a reality.
#. Market any small business online.
#. Tools that will make you immensely employable, to the point that you are never without work.
Topics included:
#. What makes the web go around?
#. How to do it? (Internet Marketing)
#. The power of great content
#. Branding Done Right
#. Building a website
#. Creating logos and more graphic design
#. Photography, an underrated web skill
#. Developing your skills further
Click here to have access to the course.
#11 - How to Use Survey Monkey to Collect Customer Feedback
If you don’t know, Survey Monkey
allows you to create, circulate, and analyze customer surveys, to
find out what your customers really need. This can be extremely
helpful for creating buyer personas. This is what’s known as
"customer development" and is the most essential part of starting
a business. The easiest way to solicit customer feedback is
through a well-planned survey. Start collecting feedback from your customers with a free account at Survey Monkey, or get
even more responses by upgrading your account.
#12 - How to Use Qualaroo to Collect Instant Feedback
Your website is your most important digital marketing tool your business has, and the visitors to that site provide you with the
most significant opportunity to monetize this particular marketing
channel. Traditionally, you haven’t been able to query your visitors while they’re browsing your site. Enter Qualaroo, a company that allows you to ask your
visitors questions as they navigate through your site. This will
enable you to understand their needs, as well as their challenges
better, to ensure that your site is meeting them. Qualaroo lets you
deploy mini-surveys or questions based on the visitor’s navigation
and based on their previous answers.
#13 - How to Collect Data About Customer Activity on Your Site so you Can Make a Better Product
This hack will show you how you can track how people use your
website or application, and utilize the data you gather to unlock
deep insights that will help you grow your business.
You’ll need to sign up for a free account at Trialfire.com and add their code snippet to your site. This will allow Trialfire to automatically begin collecting every pageview, click, form submission, and other action that happens on your site. It will then build reports with a single click on your site. With this, you can quickly create segments of your visitors in a few clicks that you can then use in your targeted marketing campaigns.
#14 - How to Hack the Best Keyword Research for SEM and SEO
The terms SEO, Pay Per Click, and Content Marketing aren’t going anywhere anytime soon. At the root of all of these marketing strategies is keyword research. Knowing which keywords you need to target and promote, can be the difference between the life and death of your business. A majority of your online marketing is reliant upon keywords, so you need to give them the attention they deserve. You can start with Google’s keyword planner tool, but there are many services that can take the baseline list. Google provides you and turns them into a massive list of keywords. When you start spending money with Google Ads, you’ll quickly learn which keywords are the most profitable so you can begin to
focus your resources on those ones. Until then, you need to cast
a wide net because you don’t know which ones will be profitable.
You can find the steps for completing this process at SEOnick.net .
#15 - How to Create a Form-Based Website
You’d be amazed at the data that you can collect when you
provide a highly interactive landing page that contains a form or survey interface. With Typeform , you can create a super slick looking from and embed it onto your site that will create a lead generating landing page that not only looks great, but that is fun for the user. They provide an enormous suite of integrations, and you can connect your form to a ton of different services, like MailChimp. Once you get comfortable with Typeform, you can start to use their conditional logic to ask respondents different questions that are based on how they answered the previous question.
#16 - How to Automate Lead Scoring to Funnel Leads to Specific Landing Pages
Imagine a web form that can collect lead data, score each lead,
and direct them to a specific landing page, based on their score.
This could ensure that each qualified lead would be taken to the page the best fits their needs to increase the chance that you’ll
convert them. With the help of Formstack, you can do just that. Formstack allows you to set up a form that will score the key questions, with a hidden field for the total score. Based on the total score they receive, the user will get a different confirmation message and call to action that you set up. You can use custom messages for short and simple calls to action and use external landing pages for more detailed offerings.
#17 - How to Get The Advice You Need Without a Huge
Network
As a business owner having a fantastic network of contact is
worth its weight in gold. However, it can take years to build a
network of trusted individuals and can take years of your time
investing in relationships without taking and adding value to their
lives. There are many sites and services that you can use to get
the right advice from people who have the right experiences, at
just the right time. With a bit of research and some effort on your
part, you can get solid advice on the challenges that you’re facing
and use the information you get to make the best decisions for
your business. You can use sites like Inbound.org , Guides.co or Clarity.fm to get the advice you need when you don’t have
a network.
#18 - How to Start a Blog in Under 5-Minutes
Launching a blog is easy to do, and it engages your brand with
your customers while providing free organic traffic for years. The
updated content on your site also signals to Google that you’re
still in business. When you hear about content marketing, a lot of
times it simply involves creating amazing content through your
company blog and then amplifying the reach of the material
through email, social media, and other paid channels.
#19 - How to Start Building Your Email List
Email marketing is the highest converting channel that you have
at your disposal. One of your top priorities as a business owner is
to collect as many qualified email addresses that you can. When
you have a healthy email list, you can market to a pre-engaged
audience and create massive, custom audiences based on the
characteristics of your list. Email marketing continues to remain
one of the highest converting channels in a business’ marketing
tool kit.
#20 - How to Hack a Marketing Plan for Your Business Launch
When it comes time to market your product launch, you’ll want to
save time determining the best marketing channels to utilize. In their book “Traction,” Justin Mares and Gabriel Weinberg introduce a methodology called Bullseye, which helps you brainstorm, analyze, and rank various marketing concepts over 19
different proven marketing channels. Going through the exercise will help you to select three channels that you can test
inexpensively and in parallel to hopefully find a promising channel that you can optimize and scale.
Are you a quick learner through video courses, an experienced affiliate marketer, or someone new to the world of affiliate marketing seeking valuable insights? This guide offers comprehensive content.
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